Book Proposals
Tips on Writing Book
Proposals
Obviously, write the best proposal you can. Then let your
critique group read it and give suggestions on how to make it
better. Take your sample chapters and give them to several
people to read. Ask whether it holds their attention and grabs
them.
Writing book proposals can be learned through any of the
many books written on this challenging subject. Do not buy one
book and think you know everything there is to know about
writing these important parts of the publishing process. Read
at least two, and be sure they have samples for the type of
writing you do, i.e., nonfiction, fiction, etc. Susan Osborn,
the Director of the Christian Communicator Manuscript
Critique Service, has a good article that covers to basics
of writing a book proposal:
A Book Proposal to Grab an
Editor
Fine-tune your proposal by doing your homework and studying
other proposals. Then share your proposal with a writing friend
for feedback.
Before sending any book proposal, check the publisher's
guidelines to be sure you are sending exactly what they
want.
“A great proposal makes you feel like a book is crying out
to be written.” - Michaela Hamilton, editor-in-chief of Citadel
Press, Writer's Digest, October 2006
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Tips on Making Your
Proposal Great
“One of the most common errors is a lack of understanding
the market and the audience for their writing. It's not simply
a matter of producing a good story. It's a matter of producing
excellent material for a particular publication and a
particular audience.” - W. Terry Whalin, author of
Book Proposal That Sell.
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Parts of a Book
Proposal
“A good rule of thumb is to never submit to a house if you
haven't read at least one of their books.” - Patrick Walsh,
Editor, Macadam/Cage Publishing, Writer's Digest, June
2005
Don't submit a proposal on a genre the house doesn't
publish.
Submit only a well-crafted manuscript-not your first
draft.
Everyone knows they have to sell their book to a publisher.
You also have to sell yourself-your energy and enthusiasm about
your book and how you will get behind it to make it a success.
The best way to do this is to be as proactive as possible and
let them know through your proposal how you will make this
happen.
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The Synopsis
Consider your synopsis a sales pitch to convince an editor
or agent that your manuscript is worth reading.
“A one-page synopsis is often the best. It's a chance to
show how tight your writing is; it's won't put them to sleep;
and the shorter the synopsis, the easier it is to prevent
mistakes. The better you get at mastering this challenging
format, the more success you're likely you have selling your
novel.” - Blythe Camenson and Marshal J. Cook, Writer's
Digest, October 2005
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The Competition
It is important to know your book's competition. Your book
must compete with others already on the market and must
therefore have a competitive advantage. Resist the feeling that
your book is unique and without competition. Bookstore buyers
use their sales database plus judgment when estimating the
sales potential of your titles. To be effective, everything
from your book proposal to every piece of marketing and
promotional material must show how your book is better than
other titles in the same category.
Remember, your book's content has to connect with the reader
in terms of benefits. Benefits tap emotions. They answer the
question, "What's in it for me?" Benefits add to
the perceived value of your book. The higher the perceived
value, the greater chance you have for making a sale to an
agent, a publisher, and eventually, to a reader.
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Endorsements
Try for an endorsement from a top professional in your
book's field, one from a satisfied reader, one from a celebrity
who cares for your subject, and one from a famous media
person.
When asking for endorsements, send two or three possible
quotes, tell them you know how busy they are, and suggest,
"Here's a starting point but feel free to edit it to reflect
your own style and what you really want to say."
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Sample Chapters
“When I ask for just sample chapters… It's because the
success of the story for me will lie in the writing, and I can
usually judge whether or not the writing works for me by just a
few chapters.” - agent Kathleen Anderson
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Making a Marketing Plan
This Web site has dedicated a whole page to developing a
marketing plan for a book proposal. Often, it is a
high-quality, well thought out marketing plan that will set
your proposal apart from a similar proposal. Click here to go
to the Marketing
Plan page.
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Your Bio
Your bio needs to catch the eye of an editor or agent and
convince her that you are just as marketable as your book is.
It needs to highlight features and experiences that will hook
readers' interest. Consider listing a few of the larger writers
conferences you have attended. Consider these questions:
- What achievements, successes and personal interests
make you an intriguing author?
- In what ways have you and your writing been
noticed?
- What awards have you received?
Start your bio with your name. Write in the third person. Do
not use “I” statements.
Be factual. Avoid superlatives.
Start your bio with the most important information, most
recent accomplishments, or most impressive credentials. Then
work backwards to the less important material.
If you are writing a longer bio for in back of a book or a
book proposal, let the first paragraph state you most important
accomplishment and/or credentials. The second paragraph can
highlight your training, affiliations, and other back ground
important to the book's subject. The third paragraph can give a
glimpse into your personal side.
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Proposal How-To's
Leslie Wilson has A Crash Course in Writing a Non-Fiction
Book Proposal
http://www.lesliewilson.com/non-fiction_proposal.htm
Thomas Nelson has a downloadable file, How to Write a Winning Book
Proposal 
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Sample
Book Proposals
Oxygen, a novel
proposal by John B. Olson, Jr. and Randall
Ingermanson
Feed 'Em, Don't Weep: A Cookbook
Proposal by Mary E. DeMuth of
RelevantProse.com
Just Walking, a nonfiction book proposal
by Clella Camp
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Formatting Your Book
Proposal
Your book proposal can be single spaced, printed on one side
of the paper, and not stapled. Your sample chapters should be
double-spaced. Number all pages in sequence-from the proposal
through the sample chapters (except the title page). Use white
paper and avoid fancy fonts.
Start each chapter on its own page, one-third of the way
down the page. Do not justify or align the right margin. Don't
put copyright information on the manuscript.
Use a slug line in the top left corner of each page. For the
proposal the slug line should be: Proposal: [your book's
title]. For a manuscript, the slug line should be: [Your last
name]: [your book's title].
Les Stobbe, a literary agent, insists on a proposal in his
format before deciding if he will represent an author. He
suggests assembling the proposal elements and three sample
chapters into one document that can be attached to an e-mail
which makes it easier to read. Here's what he wants a proposal
to contains:
- Title page with your name and address upper left, word
count upper right. Below that in the middle: (Genre)
Fiction Proposal or Non-Fiction Proposal, then title,
sub-title (if there is one), name of author.
- Starting on page 2, the following:
- Hook--I call it the selling hook--of 30 or so words.
Extremely important summary of why a reader will want to
buy the book.
- Synopsis: A minimum of half a page single-spaced and up
to one and a half pages (for fiction, up to three pages).
This is a summary of the book/story-not why you wrote, how
you wrote it, just the contents. It is important that the
editor get a feel for whether it is story-oriented or not;
and for fiction, a clear presentation of the plot outline
and action in it, and does not need all the minor
characters.
- Uniqueness: what makes this different from other similar
books out there? Are you a fresh voice? What might be a
close competitor?
- Author Credentials: what qualifies you to write this
novel or nonfiction book:
education/training/experience?
- Market: who will buy and how can you contribute to the
marketing process?
- Table of Contents, with each chapter having a very brief
summary. Summaries for novels should show the flow of the
story action.
- For novels, some editors like a list of the key
characters, with brief descriptions.
- The first three chapters, even if you have an
introduction (from my perspective, an introduction is a
waste of time and space because very few will read
it-better to turn it into a first chapter). No chapters
beyond the third chapter because if you have not
grabbed/convinced the editor by then, forget it.
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Book Proposal Resources on
the Web
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