Choosing Your Market

Tips on Choosing Your Market

A common error by writers is when their choices of topics and audience lack focus. When writers write all over the map, it is hard for publishers to know what to expect next. Building a loyal reader base is important to build additional sales with future books. Readers, who like your style and subjects, look forward to your next book-and it's in a totally different genre. Whereas beginning writers write for what the market will respond to, intermediate writers need to think about building long term readership.

Great books begin with a great idea or a great story but that alone does not make the book great. A great book evolves through hard work, strong writing, revising and editing, and many other components: title, cover, endorsements, marketing by the publisher and author, etc. But it all starts with an idea the writer is passionate about.